Fired up Franchise
Field Support
Practical strategies which ensure your interactions with franchisees really count.
THIS COURSE CREATES ENTHUSIASTIC, MOTIVATED, DISCIPLINED AND EFFICIENT FRANCHISEE VISITS.
For:
- Franchise Managers,
- Franchise business advisors,
- Field service consultants
Duration:
3 HOUR ONLINE CLASSES
OVER 5 WEEKS, 9am to 12pm
When:
What:
18 August
Make field visits exciting and practical
25 August
Work comfortably with franchisee’s financials (part 1)
1 September
Work comfortably with franchisee’s financials (part 2)
8 September
Marketing tools and social media to boost franchisee performance
15 September
Coaching skills for handling difficult conversations
Cost
- R4 950 (excluding VAT) per person (group discount of 10% for 4 or more)
Facilitated by leading franchise experts Frans van der Colff, Elana Koral, Anita du Toit
Facilitators:
Elana Koral
Elana has consulted, trained and mentored franchisors and franchisees and facilitating Mastermind groups countrywide for over 25 years. She has assisted hundreds of businesses in upskilling franchisee support staff; advocating best practises in franchising and providing learning opportunities for all those in the franchising domain.
Anita du Toit
Anita du Toit is the Founder and Franchise Development Consultant at Franchise Fundi, South Africa. She has more than 20 years franchise consulting experience across the telecommunications, automotive, restaurant and retail industries amongst others.
Frans van der Colff
Frans has held senior positions at Pick N Pay and Food Lovers market encompassing the roles of Director of emerging markets in Africa and head of Africa division. He is a non-executive fellow of Henley business school and associate professor of practice at the University of Johannesburg. In 2015 he received the retail leader ship award at the World Reta Congress in Asia.
Modules:
Business Advisors Map to create
successful
franchisees
1
Make Field visits exciting and practical
- Plan and structure field visits
- Build rapport with franchisees and acting with diplomacy
- Maximize your time spent with franchisee while covering all bases (marketing, inspections, training, operations, financials etc)
- Get real engagement with franchisees
- Understand and adapt to the different types and needs of franchisees
- Add value by monitoring quality standards
- Attain and share measurable results
2
&
3
Work comfortably with franchisee’s financials
Improve franchisee performance by understanding and adding value to financials
- Work comfortably with financial reports such as Income statements, balance sheets, cash flow reports, profit ratios and KPIs
- How to analyse the drivers of profitability
- Compare data with that of similar franchisees to stimulate discussion
- Compare industry benchmarks
- Use data and financial information to give insight into the current and long term health of the business
- How to use technology to generate and analyse financial and business reports
4
Marketing and social media to boost franchisee performance
- Local area marketing trends and creating marketing packs
- How to collect proven marketing ideas and tactics
- Consumer trends
- Maximize social media
- Branding and market positioning
- Crafting an exceptional customer experience
5
Coaching skills for handling difficult conversations
- How to handle and “unstick” difficult conversations
- Coaching skills and techniques
- Role playing new skills with franchisees
- Upskill franchisees to motivate and train their own staff
in association with
